The Transformation of Global Wholesale SMS Industry and the role of BridgeVoice SMS Hub service

It is noteworthy that A2P SMS traffic is growing, as it is a cheap and effective way to reach out to individuals with a simple text alert. A2P SMS hence has seen a surge in demand from banks, health services, and delivery firms. If we see the current market scenario, a quarter of all SMS volumes, A2P mainly, it seems will have an important place in future. A2P is a mission critical business tool for many and it requires appropriate Hubbing to match. Major Tier 1 carriers such as Vodafone carrier service, Tata Communication services, and Orange carrier services are spearheading the latest incarnation of SMS Hub.

It is noteworthy that A2P SMS traffic is growing, as it is a cheap and effective way to reach out to individuals with a simple text alert. A2P SMS hence has seen a surge in demand from banks, health services, and delivery firms. If we see the current market scenario, a quarter of all SMS volumes, A2P mainly, it seems will have an important place in future. A2P is a mission critical business tool for many and it requires appropriate Hubbing to match. Major Tier 1 carriers such as Vodafone carrier service, Tata Communication services, and Orange carrier services are spearheading the latest incarnation of SMS Hub.

According to Transparent Market Research, A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Interactive Services and Other Applications) will grow at 4.2% CAGR from 2014 to 2020, the global A2P SMS market will reach US$70.32 billion in 2020 from US$53.07 billion in 2013. Development of such huge market is due to rapid growth in mobile marketing activity such as mobile banking and mobile payment system. The rise of social messaging app downgrades the growth of person-to-person SMS usage; however, revenue growth of SMS industry will be driven by A2P messaging system in the coming years and is expected to reach 2.5 trillion by 2020.

The Study shows that BFSI (Banking, Financial services, and insurance) and retail industry are contributing more than 40% of market share for SMS growth. The study sees that Middle East, Africa and Latin America hold huge business opportunity and growth due to increasing mobile subscriber base and are set to be the emerging regions for A2P SMS market growth.

Evolution of SMS Industry and Contribution of BridgeVoice to This Flourishing Market Place.

Due to its global footprint in the telecom industry and a wide range of products, BridgeVoice SMS Hub services can help customers get a global reach with minimal expenditure. It also has the advantage of direct interconnect with 190+ destination paths across the globe, 2000+ carriers, and 100+ operators network. BridgeVoice Hub Service provides both A2P and P2P message service with fraud management facility.

With a unique method of intelligent international SMS routing, it also provides greater flexibility on control over current existing hub based SMS services. The platform offers global least cost SMS solutions and is designed to handle tailored message routing, priorities, billing, and reporting for over 30 million messages across multiple customer accounts in a single day.